Reimagine Coaching
Life Coach
Reimagine Coaching was in need of a rebrand. Owner Kendra Black was in the process of refining her coaching niche, and she wanted to upgrade her visual identity to reflect the new direction of her services.
A new business card design, email signature, Canva templates, podcast cover and full website completed this branding project.
PROJECT SCOPE
• Brand identity design
• Website design
• Business card, email signature, podcast cover
THE CONCEPT
Life Coach Kendra wanted a logo symbol that represented the strength and adaptive nature of water, and she loved the colours pink and navy blue together.
I started with the organic shape of a circle and cut through it with flowing waves of water. The symbol feels both strong and natural, with there being no straight lines in it.
We contrasted this with a very strong and modern typography. The overall look reflects the skills Kendra brings to her coaching - strength and confidence with kindness and compassion leading the way.
“Kate captured the soul of my approach to coaching, bringing together strength and adaptability, innovation and creativity, power and grace.
I loved working with Kate. She used unique tools and her intuitive listening skills to create a new visual identity for my business that was exactly what I hoped for when I started this process. She was also a joy to work with, with just the right amount of flexibility and accountability to keep me and the project moving forward!”
Kendra Black, Owner
REIMAGINE COACHING