Toronto Cycling Club
Project 14
Project 14 is a cycling team founded in 2023 by a group of 4 first responders after organizing a team to ride in the 75km Bike for Brain Health on the DVP in Toronto. The group enjoyed riding together so they continued group and charity rides throughout the 2023 season, and Project 14 was born.
The group asked me to design their logo for them, as well as the group’s team jersey and cycling cap.
PROJECT SCOPE
• Logo
• Jersey/cycling cap design
• poster
THE CONCEPT
The group of 4 members wanted their logo to show a representation of the Strava elevation of the DVP highway in Toronto, the site of their first group ride that led to the creation of the cycling club.
I went into Strava and saved a section of the elevation that I thought would work well as the symbol. I traced it while simplifying the lines, and made it shorter so it wouldn’t overpower the name.
We found a typeface that the group liked, and opted for a centre-aligned logo to work with the symmetry of the symbol.
“We are thrilled to have Peak Creative Co. on board to create the club logo and branding for our new cycling team to take us to the next level. We needed someone to understand our vision and to create a logo for us.
Kate did a fantastic job, and we couldn’t be happier. A+ service!”
Gabe, Scott, Rod and Brandt
PROJECT 14